How to handle a book launch

I've been lucky enough to attend lots of book launches, some in honour of established and, occasionally, famous authors, others by first-timers and the self-published. I've done a couple myself, too. Of course, years ago, publishers would splash the cash and hire posh venues and lay on champagne and nibbles; these days, you're lucky if they issue a press release for you. As has been said many times, anyone can write a book, but the trick is to sell the damn thing, and a proper launch can be a good way to get the ball rolling.

If you're planning a launch:

• Invite everyone. Most people won't come. You're unlikely to run out of books.
• Pick a venue that's appropriate, accessible and has decent parking. Make it easy for your guests to say yes to the invitation.
• Unless you're launching a recipe book, don't go overboard with the nibbles. People only have two hands (maximum) and you want them to have one free with which to pick up your book. Don't serve anything greasy.
• Say 'Thank you for coming,' to everyone.
• Don't turn the launch into a seminar. By all means, do a little speech about the book, but remember that most folk want to pop in, have a drink, say hello, buy a book (all being well) and then bugger off again.
• Take a pen so you can sign copies. Take some change. 
• It's fine to encourage your guests to buy the book, but don't bully them into it. Don't lurk by the exit with your Sharpie, saying, 'Shall I sign your copy?' That's needy and embarrassing for everyone, especially those who were trying to leave without a purchase. 
• If you don't want a real launch, fake one. Have a cake made with the image of your book cover on top, take picture of it - better still, have some friends or family gather round it with a glass of something raised in a toast - and get it out there.

If you're invited to a launch:

• Spread the word, whether you intend to go or not. All authors need publicity.
• Obviously, it's better if you can buy the book, but don't feel obliged. The more people there are in the room, the better the atmosphere and the more likely others are to get out their money. Your presence and support will be appreciated either way.
• That said, limit your intake of the freebies if you're not planning to buy a copy. Consider the principal of reciprocity. 
• Afterwards, say something nice on social media.

Enjoy!

Sitting tight

I'd be interested to know if any of my writer friends ever take a stall at a craft fair, village fete or somesuch with a view to selling books. I'm part of Northants Authors, which is a group of local writers with physical books to sell, so we often get asked to take part in such events.

Now, obviously I'm all for supporting good causes, but from a hard-headed business angle I'm not sure it's worth it. I have sat in the chilly foyer of a garden centre and sold precisely nothing; but then at other events I've met some lovely people and shifted quite a few copies. I suppose if you've got nothing else on, you might as well give it a go, but I always sit there thinking how much work I could be doing at home.

Perhaps it's the control freak in me that objects to the 'unknown quantity' element. I don't mind doing things for nothing, but I don't like to sign myself up to making a loss, even if it's just the cost of the petrol to get me there. What do you think?

Reflections on recent 'appearances'

While they're still fresh in my mind, here are my reflections on the 'writerly events' I mentioned on Sunday.

The bookstall at the garden centre taught me some valuable lessons:

• I need to be more assertive when it comes to promoting my books
• While it is always lovely to meet new people, you can waste an awful lot of time listening to someone drone on about their own ambitions when you know full well they have no intention of buying a book

I'm undecided whether this was a worthwhile use of my time. I did meet some interesting passers-by and all of us sold some books (and we made a donation to Marie Curie from our takings), but it was a very long afternoon. The jury is out.

Holding forth

I have no such qualms about the talk I did at Towcester Library this afternoon. Certainly the audience was on the small side, since many of the library's regulars had chosen to celebrate Father's Day early. No matter. After a sticky start, I ended up with an audience of ten, which was fine. After all, they had no idea what to expect!

Milena, who had arranged the event, was the perfect host and made me feel very welcome. I should love to go back and do another talk, if she'll have me. I sold some books, made some useful contacts and discovered connections with people I didn't know before today. I'd definitely chalk this up as a success.